Gladly kicked off its second annual #MarchGladness tournament several weeks ago, in which we pitted groups on Tab for a Cause and our Goodblock adblocker against each other. For four weeks, college groups and online communities knocked each other out to see who could raise the most money for charity, which was highlighted in the Huffington Post.
For the first time, we extended the competition to include online communities by introducing a separate bracket. Some had been a part of the Gladly community for a while (Nerdfighteria) and some were brand new (NewLegacyInc). After four weeks, Nerdfighters swept the competition to become the champion!
As a prize, Nerdfighters selected which charity was to receive all the money raised during the tournament. After deliberating, The Foundation to Decrease Worldsuck was nominated as the recipient and was awarded $8,000.
Compared to last year’s tournament, this year’s bracket included several international universities participating, including Oxford, Cambridge and the University of British Columbia.
Nonetheless, for the second year in a row the championship round consisted of Brigham Young University and Princeton. With redemption in mind, Princeton beat previous champions BYU to become this year’s victors!
For best predicting the winning bracket, kmacv22 was awarded a $100 Kiva Loan.
Princeton Scavenger Hunt
As the winning group, we organized a scavenger hunt on Princeton’s campus. With 3 hours to complete 100 tasks, Princeton tabbers checked in at various locations, snapped pics around campus, and sang about Tab for a Cause to the Tune of a Taylor Swift 1989 song:
At the end of it all, Grubuds came out on top with 3,745 points!
After 2 months, thousands of tabs opened and hundreds of Gladly ads viewed, #MarchGladness tournament has come to a close. We’re looking forward to making next year’s as much fun and impactful. Got some feedback about our competition? Leave us a comment below, we’d love to hear your thoughts!