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Header Bidding is a Game Changer for Smaller Publishers

My company, Gladly, has a unique perspective on the ad industry as both an ad network helping publishers monetize their audience, and as a publisher of our own small/medium website, Tab for a Cause, that sees roughly 40MM monthly banner ad impressions. In our experience, small publishers in particular will see the most benefits from the newest monetization trend, header bidding.

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Gladly Ads: An advertising solution for publishers

In October 1994, the Internet experienced something groundbreaking: the first banner ad appeared on hotwired.com, now WIRED.com.

first-banner-ad

The ad was sponsored by AT&T and aimed to promote seven art museums. According to its creator, Joe McCambley, the ad experienced a 44-percent CTRproving nearly 260x more effective than today’s average of 0.17 percent.

Instead of bombarding users with messaging, early banner ads were a part of a brand’s overarching advertising campaign, playing a role in fully immersing consumers in an ad experience. But as more people joined the Internet, albeit at a painstakingly slow speed, a massive industry was born. Seemingly overnight, scores of ad tech firms popped up, offering advertisers new ways to put their brands in front of consumers.

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Gladly 2016 User Ad Blocking Report

Over the last year, the growth of  ad blocking has been one of the biggest stories across the online world. While there has been considerable discussion of petty disputes, lawsuits, influxes of funding, and the impending online content apocalypse, there has been very little reporting on the people actually driving this phenomenon: ad blocking users.

At Gladly, we believe giving users a strong voice within online advertising is the only way to truly address the issues that have spurred on ad blocking. This is why we built our own ad blocker, Goodblock, which not only blocks ads but also allows users to opt-in to a few enjoyable ads each day. If they do, those ads raise money for charity.

We surveyed Goodblock users to gain a deeper insight into ad blocking users’ behavior and attitude toward online advertising. The result is this year’s User Ad blocking Report.

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Back to School Charity Challenge 2016

Back to School Charity Challenge Announcement

With the end of summer (or winter, depending on which side of the equator you live on) comes the beginning of a new school term. To get you all pumped up, we’re thrilled to announce our second annual Back-to-School Charity Challenge!

Last year, we raised enough money to build a book-filled library in Vietnam through Room to Read, and we’re stoked to partner with them again to bring a much-needed library to a community in India!

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Gladly has now raised over $250k for charity!

Gladly Charity Milestone

While in college five years ago, Kevin and I set to create giving to charity accessible to anyone, regardless of their financial situation. After months of brainstorming and learning how to code, Tab for a Cause was born. In those five years, we’ve seen the Gladly community grow from 0 to nearly 200,000.

We’re thrilled to announce that Gladly has now raised over a quarter of a million dollars for charity through Tab for a Cause and Goodblock! It is truly amazing to see the collective impact of the tiny everyday actions Gladly users dedicate toward charity. We started Gladly with the goal of making giving accessible to anyone, and this $250K-raised milestone shows that our goal is shared by a growing and dedicated community.

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