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Gladly 2016 User Ad Blocking Report

Over the last year, the growth of  ad blocking has been one of the biggest stories across the online world. While there has been considerable discussion of petty disputes, lawsuits, influxes of funding, and the impending online content apocalypse, there has been very little reporting on the people actually driving this phenomenon: ad blocking users.

At Gladly, we believe giving users a strong voice within online advertising is the only way to truly address the issues that have spurred on ad blocking. This is why we built our own ad blocker, Goodblock, which not only blocks ads but also allows users to opt-in to a few enjoyable ads each day. If they do, those ads raise money for charity.

We surveyed Goodblock users to gain a deeper insight into ad blocking users’ behavior and attitude toward online advertising. The result is this year’s User Ad blocking Report.

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Back to School Charity Challenge 2016

Back to School Charity Challenge Announcement

With the end of summer (or winter, depending on which side of the equator you live on) comes the beginning of a new school term. To get you all pumped up, we’re thrilled to announce our second annual Back-to-School Charity Challenge!

Last year, we raised enough money to build a book-filled library in Vietnam through Room to Read, and we’re stoked to partner with them again to bring a much-needed library to a community in India!

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Exciting update to Goodblock: better ad blocking and privacy protection

Today, we released an exciting update to Goodblock that does an even better job of blocking ads protecting your privacy. This post gives a rundown of what changed, as well as some technical details for the coders out there.

Heads up to existing users: because this update requires additional permission, you’ll have to re-enable Goodblock by clicking on the hamburger icon at the top right of your Chrome:

Goodblock requires new permission

Read on for more info on why Goodblock is asking for these permissions.

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Gladly has now raised over $250k for charity!

Gladly Charity Milestone

While in college five years ago, Kevin and I set to create giving to charity accessible to anyone, regardless of their financial situation. After months of brainstorming and learning how to code, Tab for a Cause was born. In those five years, we’ve seen the Gladly community grow from 0 to nearly 200,000.

We’re thrilled to announce that Gladly has now raised over a quarter of a million dollars for charity through Tab for a Cause and Goodblock! It is truly amazing to see the collective impact of the tiny everyday actions Gladly users dedicate toward charity. We started Gladly with the goal of making giving accessible to anyone, and this $250K-raised milestone shows that our goal is shared by a growing and dedicated community.

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Ad blocking 303: Should I turn off my ad blocker?

Image of Computer Guy thinking about turning off his ad blocker

Back in March, the Interactive Advertising Bureau released a guide for publishers on how to D.E.A.L. with ad blockers, as part of the organization’s growing efforts of thwarting the rising adoption of ad blockers.

While the advice makes up a witty wordplay, just who is benefiting from this deal? Publishers or the users? The answer: A broken ad tech system.

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#MarchGladness 2016 Recap

MarchGladness Image Header

Gladly kicked off its second annual #MarchGladness tournament several weeks ago, in which we pitted groups on Tab for a Cause and our Goodblock adblocker against each other. For four weeks, college groups and online communities knocked each other out to see who could raise the most money for charity, which was highlighted in the Huffington Post.

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Goodblock New Feature: Achievements!

Since launching the Goodlock adblocker, we’ve been working on fun ways for our community to interact with our app and with each other.

Today we’re thrilled to introduce Badges and Trophies!

Screenshot of Goodblock badges

Badges are awarded to all users once they reach a personal achievement. Trophies are awarded in a king-of-the-hill style; meaning, only one user can be the owner of a trophy at some stated time.

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Congrats Nerdfighteria! Now pick your favorite charity!

Update: Thanks Nerdfighters for choosing The Foundation to Decrease Worldsuck as the recipient of the $8,000-donation for #MarchGladness! The charity will receive the donation at the end of the quarter. Stay tuned for a wrap-up of our tournament!

Original post: Congratulations Nerdfighters on winning the #MarchGladness online community bracket! Whether it was by tabbing on Tab for a Cause or choosing to view an ad on our charitable Goodblock adblocker, you swept the competition!

As winners of the tournament, you get to decide which charity will receive ALL of the money raised during the tournament: $8,000! Here’s how:

  • Post a link to your favorite charity in the comments below. Be sure to provide a description on the cause and why you think it’s awesome.
  • Whichever comment receives the most upvotes will get a donation from us in the amount we raised during the tournament at the end of the quarter.
  • Deadline is Monday, April 18 at 3pm PDT.

Don’t know which charity to nominate?

Nerdfighters voted on these charities during P4A15, and include The Star Won’t Go Out, The Harry Potter Alliance and Against Malaria Foundation OR pick from one our proven charities!

Thanks again for everyone who participated in #MarchGladness and for raising money for charity through Tab for a Cause and the Goodblock adblocker.

Don’t Forget To Be Awesome,

Adblockers can save you 24 hours a year in loading times

Here’s something to think about next time you’re watching the slow spinning wheel of death: the average American spends 60 hours per year (two and a half full days!) waiting for webpages to load. Thankfully, there is something you can do about it. Turns out the right adblocker can get you a whole day back.

That’s right. With a lightweight adblocker you can sleep-in an extra 30 minutes once a week, or watch the entire first season of 24, or you could curl up and listen to the top 500 songs of all time

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