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It is time for March Gladness 2017!


March Gladness 2017 is here! Last year’s tournament was really amazing, and this one’s going to be even bigger. This year there will be two separate brackets, one for college groups and one for charities. Together we can raise tens of thousands for charity all in the name of friendly competition!

What’s March Gladness?

March Gladness is our charitable homage to March Madness, the famous NCAA basketball tournament where 64 teams compete in a round-by-round bracket to decide the champion. Our version pits groups and charities on Tab for a Cause against one another in a competition to see who can earn the most Hearts for charity (and win some great prizes along the way!)

How can I participate in the competitions?

The selection process will last from now until March 11. There are two separate brackets. Here’s how you can participate:

  • The 32 most-submitted charities through this form by March 10 at 4:00pm PDT will get spots in the charity bracket.

How do I join a group?

To join a college group on Tab for a Cause, simply navigate to your dashboard and type your desired group name in the search field.

How does my group or charity win?

Just like March Madness, there will be multiple rounds, each one cutting the number of teams in half. In each round, groups and charities will be competing in a head to head matchup with another group to see who can earn or donate the most hearts on Tab for a Cause.

Ways to Earn Hearts

  • 1 Heart = Open a Tab on Tab for a Cause
  • 1 Heart = Use the Tab for a Cause search widget
  • 350 Hearts = Recruit a friend to Tab for a Cause


The winner of the college group tournament will get a scavenger hunt on their campus with over $1,000 in cash prizes. Last year’s scavenger hunt on Princeton’s campus was a huge success, so we knew we had to bring back the prize for another year!

We want all of the charities in the competition to come away with donations, so each round that a charity progresses will earn them a larger donation. 1st round exits will receive $100 each, 2nd round will be $200, then $400, $600, $1,000, and $3,000 for the winning charity!

To make things extra fun, the person who can best predict the outcome of the college bracket will get $100 to use on a Kiva loan!

Let the race to get into the tournament begin!

Join your school group on Tab for a Cause and make sure you’re in the top 64 come March 11! Please post any questions or comments in the comments section below and we will get back to you as soon as possible!

Dates to Remember:

  • March 1 – March 10: Selection Process
  • March 13 – March 17: First Round
  • March 17 – March 20 : Second Round
  • March 21 – March 24: Sweet 16
  • March 25 – March 28: Elite Eight
  • March 28 – March 31: Final Four
  • March 31 – April 3: Championship

-Alex and the Tab for a Cause team

Questions? See our FAQ page or comment on this post

Back to School Charity Challenge 2016

Back to School Charity Challenge Announcement

With the end of summer (or winter, depending on which side of the equator you live on) comes the beginning of a new school term. To get you all pumped up, we’re thrilled to announce our second annual Back-to-School Charity Challenge!

Last year, we raised enough money to build a book-filled library in Vietnam through Room to Read, and we’re stoked to partner with them again to bring a much-needed library to a community in India!

Read more…

Gladly has now raised over $250k for charity!

Gladly Charity Milestone

While in college five years ago, Kevin and I set to create giving to charity accessible to anyone, regardless of their financial situation. After months of brainstorming and learning how to code, Tab for a Cause was born. In those five years, we’ve seen the Gladly community grow from 0 to nearly 200,000.

We’re thrilled to announce that Gladly has now raised over a quarter of a million dollars for charity through Tab for a Cause and Goodblock! It is truly amazing to see the collective impact of the tiny everyday actions Gladly users dedicate toward charity. We started Gladly with the goal of making giving accessible to anyone, and this $250K-raised milestone shows that our goal is shared by a growing and dedicated community.

Read more…

How Gladly does Social Good

We launched Tab for a Cause in 2011 as a way to turn everyday Internet browsing into a charitable act through online ads. As word spread about how easy and enjoyable it is to be a Tabber, we have consistently grown both our number of supporters and the amount of money we can donate to our amazing partner charities (we are only weeks away from surpassing $250K!). In recent years, that growth has meant we could support larger scale and unique projects such as building a library in Vietnam.

When we began, we were two students who worked on Tab for a Cause on Saturday afternoons. We gave 100% of revenue to charity, because we were personally able to cover the staggering $8/month in server costs :) As the number of Tabbers grew, a few things changed: our server costs rose beyond what we could personally contribute, Tabbers began asking for more features and bug fixes than we could get done in our spare time, and we realized Tab for a Cause could be even more impactful than we had imagined.

In Q4 2012, we began reinvesting 50% of our revenue into growing Tab for a Cause. We used this money to cover server costs, pay for design help, and eventually to pay for Kevin and me to work full time on the project. It was a difficult decision, because we were afraid of “wasting” money that could go to charity, and we were proud that Tab for a Cause had given every dollar to charity when it first launched. However, in order to make Tab for a Cause impactful, we knew we needed a product, team, and infrastructure that was good enough to appeal to a large audience.

Looking back, we know we made the right decision. We’ve grown the money we give to charity by over 20x since 2012, built strong partnerships with the charities we support, and recruited over 50,000 Tabbers.

*chart does not include additional money raised through one-off campaigns
*chart does not include additional money raised through one-off campaigns

To continue to have a meaningful positive impact, we must continue to invest in innovation and growth.

Tab for a Cause is fighting against considerable outside forces

In a wonderful world, Tab for a Cause would simply continue to effortlessly grow, and in a few years, we would be raising millions for charity each quarter. Sadly, it doesn’t exist in a bubble and must stay relevant in a rapidly changing online ecosystem. For our mission, the biggest challenging trends are the slow degradation of online advertising coupled with an astounding increase in the amount of time we all spend staring at our mobile phones.

As a result of those two forces, a very rare thing caught our attention: Tab for a Cause raised less money for charity in one quarter versus the previous quarter (Q1 2016 vs Q4 2015). Even though the total number of Tabbers has continued to grow, the revenue from our banner ads have been consistently falling, each user on average is opening slightly fewer tabs per day, and our growth has slowed as mobile phones have begun to take over our Internet browsing time.

What we are doing to adapt to these forces

  • Increase in the use of mobile phones instead of laptops for internet browsing
    • We are building a mobile app! Soon you will be able to raise money for charity as easily on your phone as you do on your laptop. We recently did a survey that showed over 80% of our Tabbers are interested in using a mobile app that allows you to view ads to raise money for charity. (As I write this, I am listening to Raul and Kevin code our first Gladly mobile app, so it should be available soon!)
  • The degradation of online advertising
    • In November, we launched the Goodblock ad blocker, which is an ad blocker that let’s you opt in to beautiful ads that raise money for charity. For us, Goodblock is much more than an ad blocker; it is our vision for the future of online advertising as a whole. We have seen firsthand the proliferation of banner ads, followed quickly by their inability to provide value to users or advertisers. We believe online advertising will only work when users are in control, which is what Goodblock accomplishes: choose when you see ads, what those ads are about, and where the ad revenue goes (hint, a portion of every ad should go to charity!)

What does this all mean?
To date, growing Tab for a Cause has been very economical, so we’ve been able to maintain a 50/50 split of ad revenue between charitable donations and operating costs (servers, salaries, office rent, fun competitions). However, the online world is changing quickly, and we need to invest in innovation—as we did back in 2012—if we want to have a long-term positive impact.

To support innovation and growth, we have decided to move to giving 30% of Tab for a Cause ad revenue to charity (down from 50%). The additional money will support our upcoming mobile app and growth of Goodblock. Ultimately, we believe this investment will result in a much greater charitable impact for each of us and for our community as a whole . It is not a decision we take lightly, but we are confident that it is correct as we look toward the future.

There are a lot of exciting new things coming, and we will work hard to ensure that these efforts result in Gladly growing our impact by another 20x in the next 3 years. For Gladly to continue to be a force for good in this world, we rely on feedback, support, and enthusiasm from our community; so leave a comment below or email us at!

Room to Read Installs Plaque Dedicated to Back to School Challenge Winner

Picture of children holding the plaque

Last October, Gladly collaborated with Room to Read to promote their #ThanksToEducation initiative through our Back to School Charity Challenge.

On Tab for a Cause, over 500 middle and high schools around the world competed to see who could open the most tabs for charity. After weeks of fierce competition, the Raffles Girls’ School of Singapore coming out on top.

Construction of the library and the delivery of over 900 books were completed months ago, and we’re thrilled to announce that the plaque dedicated to the Raffles Girls’ School has just been installed at the Long Thuan Primary School in Vietnam!

Read more…