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Why Project for Awesome is Unprecedented

We are one week away from Project for Awesome (P4A), an annual 48-hour event where vloggers, a handful of celebrities, and the general public upload videos to YouTube promoting their favorite charity.

It gets fun. It gets serious. It gets weird. But most of all, it gets charitable.

At first glance, Project for Awesome might seem like a traditional fundraiser or nothing more than a crowdfunding campaign. But P4A, in all its strange glory, refuses to fit neatly into either of these labels.

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