The last few years has seen an explosion in the usage of adblockers, as internet users seek an alternative to YouTube ads and pop ups that demand our attention at the worst possible times. While blocking annoying ads is far and away the biggest reason people cite for downloading an adblocker, there are many benefits. One of the most notable is that adblockers can really speed up your internet connection. But how does it work?
How does an ad slow down internet speeds?
Let’s say you are browsing the internet and see a BuzzFeed article about the 10 cutest puppies of all time. Inside the human brain is a small person who, after seeing BuzzFeed articles, hijacks the controls and drives the ship. We, powerless to stop him, must view all 10 of the puppies. Often this rogue pirate controls our judgement as well, forcing us against our wills to post the article on all of our social media accounts. Then we proceed to view that other article on the bottom about the way to lose fat that involves eating tubs of cookie dough.
The point is that we click on the article and wait patiently for the puppies to load. Before they do, however, BuzzFeed loads up all of the ads and tracking scripts that are packaged into the page. Why don’t they load the ads last? Because if they did you would simply see the puppy and click to the next slide before you have a chance to view the ad or be tracked by all of the people that want access to your data.