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Ad blocking 303: Should I turn off my ad blocker?

Image of Computer Guy thinking about turning off his ad blocker

Back in March, the Interactive Advertising Bureau released a guide for publishers on how to D.E.A.L. with ad blockers, as part of the organization’s growing efforts of thwarting the rising adoption of ad blockers.

While the advice makes up a witty wordplay, just who is benefiting from this deal? Publishers or the users? The answer: A broken ad tech system.

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Why Opt-In Will Save Online Advertising

The IAB drew a very clear line in the sand concerning adblocking technology recently when it decided to ban Adblock Plus from attending its annual leadership summit, yet extended a speaking invitation to the Web browsing extension Ghostery. While the feverish debate over adblocking rages on, the real conversation that we should be having is starting to surface.

The rise of adblockers is symptomatic of an industry in trouble; consumers have signaled that they want more control over their online experience so now is the time for advertisers to find a better solution, instead of workarounds like forcing users to pay for content.

With the industry finally getting real about how ugly the online experience has become, I’m confident change is on the horizon. But what does that change look like?

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