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Header Bidding is a Game Changer for Smaller Publishers

My company, Gladly, has a unique perspective on the ad industry as both an ad network helping publishers monetize their audience, and as a publisher of our own small/medium website, Tab for a Cause, that sees roughly 40MM monthly banner ad impressions. In our experience, small publishers in particular will see the most benefits from the newest monetization trend, header bidding.

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